Business & Entrepreneurship

Navigating the 21st-century economy as a humane and caring entrepreneur or business owner can be tricky. Explore Tara’s articles and resources on a capitalism-critical approach to smart business strategy, marketing, management, and offer development.

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Rethinking Social Media
Technicians, Visionaries, and the Myth of Going Solo
What Else Must Be True?
To Bundle or Not to Bundle—That Is The Question
Toward a "Local" Approach to Building a Business

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More Business & Entrepreneurship Articles

Featured
Rethinking Social Media
Rethinking Social Media

According to danah boyd, social media is parasocial media now—and that’s part of why I’m reconsidering my long absence.

Apples, Oranges, and Iceberg Metrics
Apples, Oranges, and Iceberg Metrics

Three rules of thumb for thinking about data and how you use it.

Technicians, Visionaries, and the Myth of Going Solo
Technicians, Visionaries, and the Myth of Going Solo

“Who is a business owner?” is a more complicated question than it seems.

What Else Must Be True?
What Else Must Be True?

Doing some decision-making? Need to choose between a few good options? Well, a little logic puzzle might help.

Getting My $#*! Together: A Messy Review of 2025
Getting My $#*! Together: A Messy Review of 2025

I’m trying to get back to what works.

Drifting Toward the Status Quo
Drifting Toward the Status Quo

Why do ambitious and unconventional missions so often erode into something more like the status quo?

Who Do You Mean 'We?'
Who Do You Mean 'We?'
Boundary-breaking Resourcefulness
Boundary-breaking Resourcefulness
Metrics Never Speak for Themselves
Metrics Never Speak for Themselves
Making Sense of Data
Making Sense of Data
To Bundle or Not to Bundle—That Is The Question
To Bundle or Not to Bundle—That Is The Question
Toward a "Local" Approach to Building a Business
Toward a "Local" Approach to Building a Business
“Do People Know What It Is?”
“Do People Know What It Is?”
You Get What You Pay For—Or Do You?
You Get What You Pay For—Or Do You?
How to Give Yourself a Break with Progressive Overload & Periodization
How to Give Yourself a Break with Progressive Overload & Periodization
What We Value Versus What We Pay For
What We Value Versus What We Pay For