“Impeccably well-written, thoroughly researched… this book made me want to stand up and applaud.”
— Sarah Peck, founder of Startup Parent
A Radically Different Approach to Goal-Setting
What Works:
A Comprehensive Framework to Change the Way We Approach Goal-Setting
This is not actually a book about goal-setting. It’s not a book about achieving anything. It’s a systematic deconstruction of the stories that keep us hustling, striving, and always looking for more. It’s also a guide for reconstructing an approach to personal growth, planning, and productivity once we’ve shed those stories.
I feel confident that this book is unlike any other book on goal-setting you’ve ever read. It leverages 14 years of working with small business owners, almost 400 interviews, my personal story, and the work of a wide range of philosophers, sociologists, and psychologists.
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Erik Fisher, host of Beyond the To-Do List
"This is a top 10 productivity book in my mind."
“Her book is amazing. You need to grab it. And I really do think this is a different enough approach on goal setting that it was refreshing. It felt easy to understand. It definitely feels like a holistic approach to goal setting, which I think is different than I’ve ever heard before.”
Jenny Blake, podcaster and author of
Free Time, Pivot, and Life After College
"Nuanced, rigorous exploration."
“What Works is a thought-provoking antidote to the overhyped productivity narratives keeping us stuck in shame and validation spirals. This book, and Tara’s oeuvre more broadly, serves as a brilliant guide for emphasizing presence and process over rigid metrics and external markers of success. A rich, hearty meal for the mind, I was only sad to put this book down when it ended.”
Sarah Peck, founder of Startup Parent
"Impeccably well-written, thoroughly researched"
“Tara McMullin is a straight-up research and writing genius. This book is impeccably well-written, thoroughly researched, and she brings together the context behind why our modern framework of setting goals and being successful is not going to work for most people. I’m a huge nerd, a huge fan of books, a skeptic of hustle culture, a lover of doing way too much, and an exhausted parent of two kids and this book made me want to stand up and applaud from my living room.”
Annie Schuessler, host of Rebel Therapist
"I've broken up with goal-setting as usual."
“Thanks to What Works, I’ve broken up with goal setting as usual. Tara has laid out a liberated way to identify what matters to me and move towards it without striving, suffering, or burning out.”