Rethink.

Remake.

Reexamine.

Rework.

Rethink. Remake. Reexamine. Rework.

Get new essays, podcast episodes, recommendations, and reviews delivered straight to your inbox—free.

Tara McMullin 7/30/24 Tara McMullin 7/30/24

To Bundle or Not to Bundle—That Is The Question

Tara McMullin 7/16/24 Tara McMullin 7/16/24

Toward a "Local" Approach to Building a Business

Tara McMullin 7/9/24 Tara McMullin 7/9/24

“Do People Know What It Is?”

Tara McMullin 5/7/24 Tara McMullin 5/7/24

These Aren't The Goals You're Looking For

Tara McMullin 3/26/24 Tara McMullin 3/26/24

When Every Action Is A Transaction

Tara McMullin 3/19/24 Tara McMullin 3/19/24

We Are Media Makers

Tara McMullin 3/14/24 Tara McMullin 3/14/24

Learning Empathy from Copywriters & Doppelgangers

Tara McMullin 3/12/24 Tara McMullin 3/12/24

“Wait, I think you’re platform-pilled”

Tara McMullin 3/5/24 Tara McMullin 3/5/24

Marketing With Digital Ecology In Mind

Tara McMullin 2/29/24 Tara McMullin 2/29/24

A Brand is a Constellation

Tara McMullin 2/6/24 Tara McMullin 2/6/24

Sorry (Not Sorry), Self-Promotion Doesn't Work

Tara McMullin 11/28/23 Tara McMullin 11/28/23

Sell Out (With Me, Oh Yeah)

Tara McMullin 9/29/23 Tara McMullin 9/29/23

Making the Content Math Work

Tara McMullin 9/26/23 Tara McMullin 9/26/23

Quid Pro No Thank You

Tara McMullin 3/2/23 Tara McMullin 3/2/23

The Economics of Meeting Your Needs

Tara McMullin 2/15/23 Tara McMullin 2/15/23

The Strange Logic of Value in the Attention Economy

Tara McMullin 7/6/22 Tara McMullin 7/6/22

Personal Branding and The Crafting of Self

Tara McMullin 5/18/22 Tara McMullin 5/18/22

Refund Policies: What’s Fair and What’s Not For Online Businesses

Tara McMullin 6/3/21 Tara McMullin 6/3/21

“Why does it take people so long to buy?”

Rethink.

Remake.

Reexamine.

Rework.

Rethink. Remake. Reexamine. Rework.

To Bundle or Not to Bundle—That Is The Question

Toward a "Local" Approach to Building a Business

“Do People Know What It Is?”

These Aren't The Goals You're Looking For

When Every Action Is A Transaction

We Are Media Makers

Learning Empathy from Copywriters & Doppelgangers

“Wait, I think you’re platform-pilled”

Marketing With Digital Ecology In Mind

A Brand is a Constellation

Sorry (Not Sorry), Self-Promotion Doesn't Work

Sell Out (With Me, Oh Yeah)

Making the Content Math Work

Quid Pro No Thank You

The Economics of Meeting Your Needs

The Strange Logic of Value in the Attention Economy

Personal Branding and The Crafting of Self

Refund Policies: What’s Fair and What’s Not For Online Businesses

“Why does it take people so long to buy?”

what works

about articles podcast work with tara

Rethink.

Remake.

Reexamine.

Rework.

Rethink.Remake.Reexamine.Rework.Rethink.Remake.Reexamine.Rework.Rethink.Remake.Reexamine.Rework.Rethink.Remake.Reexamine.Rework. Rethink. Remake. Reexamine. Rework. Rethink. Remake. Reexamine. Rework.

what works

Rethink. Remake. Reexamine. Rework.