Rethink.

Rethink.

Remake.

Reexamine.

Rework.

Rethink. Remake. Reexamine. Rework.

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Tara McMullin 4/30/26 Tara McMullin 4/30/26

Apples, Oranges, and Iceberg Metrics

Three rules of thumb for thinking about data and how you use it.

Tara McMullin 9/26/24 Tara McMullin 9/26/24

Metrics Never Speak for Themselves

Tara McMullin 8/6/24 Tara McMullin 8/6/24

Making Sense of Data

Tara McMullin 8/14/23 Tara McMullin 8/14/23

Metrics, Incentives, and the Seduction of Clarity