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Seeing Software
Why we need to be choosers rather than users
 • 
Tara McMullin
3
Who Do You Mean 'We?'
The language we use as marketers, managers, or leaders has major implications for how others understand themselves and the groups they belong to (or…
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Tara McMullin
Banking on Crisis
Chaos creates opportunities—and even accidental celebrities. But I wouldn't bank on it.
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Tara McMullin
1
Influence in Crisis
When a responsibility to 'say something' becomes the FOMO of opportunity during a crisis
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Tara McMullin
1
Controlled Demolition
Facts aren't enough. We must change the way people think to make our case.
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Tara McMullin
3
Work In Progress
Positive change—in work, business, or politics—requires regular tending and care. Here are 3 ideas to buoy that effort.
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Tara McMullin

October 2024

"What do we want to preserve?"
Information overload is an ancient problem. I talk with Sari Azout, founder of Sublime, to learn how she approaches collecting and creating ideas in the…
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Tara McMullin
Good Work and Good Pay
The more socially and culturally beneficial our work is, the less we're supposed to get for it.
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Tara McMullin
1
An Ode to Exceedingly Complex Systems
We must examine the tendency to flatten and reduce ourselves and others if we want to rethink work and business.
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Tara McMullin
2
Practicing the Future: 3 Ideas for Rethinking Change
I feel trapped in the present. It's time to get back to shaping change.
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Tara McMullin
Boundary-breaking Resourcefulness
The way we frame a problem determines how we understand what resources are required and how we might procure them.
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Tara McMullin
2
Main Character Energy: 3 Ideas for Rethinking Stories
Wherein I discuss incontinence products, whole-body deodorant, and "The Tortoise and the Hare" to examine what happens when we think we're 'just…
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Tara McMullin
12:35
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