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I'm So Over This (or, the Trouble With Platforms)
I've spent the last year (and then some) wrestling with my relationship to platforms.
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Tara McMullin
23
How "Know, Like, and Trust" Became Ensh*tified
Or, the economic vacuousness of "day trading attention"
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Tara McMullin
Buying Freedom and the Freedom to Buy
The freedom-based marketing campaign that sunk national health insurance in the 1940s in America—and how those same messages resonate in the market…
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Tara McMullin
20 Podcast Episodes That Explain (Almost) Everything in 2024
Some of the podcast episodes that helped me make sense of 2024 (free from election coverage or hot takes!)
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Tara McMullin
3 Ways to Avoid Acquiescence Bias
When we let others frame our questions or problems for us, we miss out on more creative (and strategic) solutions.
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Tara McMullin
10 Books I Loved in 2024
Let's not call it a 'favorites' list—but here are 5 non-fiction and 5 fiction books that have really stuck with me this year.
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Tara McMullin

November 2024

What Works for the Holidays
A round-up of ideas to prepare for awkward conversations
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Tara McMullin
Seeing Software
Why we need to be choosers rather than users
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Tara McMullin
4
Who Do You Mean 'We?'
The language we use as marketers, managers, or leaders has major implications for how others understand themselves and the groups they belong to (or…
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Tara McMullin
1
Banking on Crisis
Chaos creates opportunities—and even accidental celebrities. But I wouldn't bank on it.
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Tara McMullin
1
Influence in Crisis
When a responsibility to 'say something' becomes the FOMO of opportunity during a crisis
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Tara McMullin
1
Controlled Demolition
Facts aren't enough. We must change the way people think to make our case.
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Tara McMullin
3
© 2024 Tara McMullin
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