Social Media

Banking on Crisis

Chaos creates opportunities—and even accidental celebrities. But I wouldn't bank on it.

Nov 14 •

Influence in Crisis

When a responsibility to 'say something' becomes the FOMO of opportunity during a crisis

Nov 12 •

If a chatbot writes your novel, did you really complete NaNoWriMo? And other questions about what we might lose when we delegate or automate meaningful…

Sep 12 •

The Spectacle of Influencers

Our purchases, personal interests, and even identities are shaped by the aspirational images we encounter online.

Aug 8 •

"Do People Know What It Is?"

The case for prioritizing recognition over attention in offer development and marketing

Jul 9 •

Unpacking the Attention Fetish

What happens when we learn to see our stories as instruments for attracting attention?

May 23 •

How to Make (Seemingly) Impossible Decisions

How 'opportunity cost' can reveal what's really on the line when we make decisions—a case study on choosing to quit social media

May 9 •

The Many Hats of Leigh Stein

The identity we perform in digital spaces is ours to play with—we might as well enjoy the show.

May 2 •

How to Take Back the Vision of the Creator Economy

"How do you want to live?" that question—and a few more—are at the heart of my conversation with Charlie Gilkey and Kate Tyson.

Apr 18 •

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'The Creator Economy Is Eating Creative Acts'

This moment on the internet is weird—and more than a little frustrating. I sat down with Charlie Gilkey and Kate Tyson to hash it out.

Apr 11 •

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We Are Media Makers

If you're reading this, odds are you're a media maker.

Mar 19 •

"Wait, I think you're platform-pilled"

Peer into the matrix and discover how everything we think we know about creating content and online marketing is an illusion.

Mar 12 •

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