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How to Make (Seemingly) Impossible Decisions
How 'opportunity cost' can reveal what's really on the line when we make decisions—a case study on choosing to quit social media
May 9
•
Tara McMullin
20
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How to Make (Seemingly) Impossible Decisions
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The Many Hats of Leigh Stein
The identity we perform in digital spaces is ours to play with—we might as well enjoy the show.
May 2
•
Tara McMullin
28
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The Many Hats of Leigh Stein
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How to Take Back the Vision of the Creator Economy
"How do you want to live?" that question—and a few more—are at the heart of my conversation with Charlie Gilkey and Kate Tyson.
Apr 18
•
Tara McMullin
,
Charlie Gilkey
, and
Kate Tyson
30
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How to Take Back the Vision of the Creator Economy
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'The Creator Economy Is Eating Creative Acts'
This moment on the internet is weird—and more than a little frustrating. I sat down with Charlie Gilkey and Kate Tyson to hash it out.
Apr 11
•
Tara McMullin
,
Charlie Gilkey
, and
Kate Tyson
66
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'The Creator Economy Is Eating Creative Acts'
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We Are Media Makers
If you're reading this, odds are you're a media maker.
Mar 19
•
Tara McMullin
13
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We Are Media Makers
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"Wait, I think you're platform-pilled"
Peer into the matrix and discover how everything we think we know about creating content and online marketing is an illusion.
Mar 12
•
Tara McMullin
82
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"Wait, I think you're platform-pilled"
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Marketing With Digital Ecology In Mind
A sneak peek of a project I've been working on behind the scenes—Remarkable: Marketing That Means Something.
Mar 5
•
Tara McMullin
15
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Marketing With Digital Ecology In Mind
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Marketing That Means Something
I'd like to tell you about a project I'm working on.
Mar 4
•
Tara McMullin
43
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Marketing That Means Something
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2
5 Rules and 3 Ways to Break Them
It's tempting to believe that micro-business owners and independent workers are playing a different game than our tech overlords. (We're not.)
Feb 27
•
Tara McMullin
44
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5 Rules and 3 Ways to Break Them
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Why We Need "Political Content" on Social Media
Meta excludes "political content" from its recommendation algorithm. But who decides what's political is itself political.
Feb 13
•
Tara McMullin
20
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Why We Need "Political Content" on Social Media
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In Defense of Gimmicks
Can a gimmicky TikTok or YouTube channel be remarkable? Can it even help us think in new ways? I think so!
Feb 8
•
Tara McMullin
16
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In Defense of Gimmicks
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Sorry (Not Sorry), Self-Promotion Doesn't Work
If you hate promoting yourself on social media, I've got good news! It wasn't working anyhow.
Feb 6
•
Tara McMullin
430
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Sorry (Not Sorry), Self-Promotion Doesn't Work
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